"I was impressed with Sarah's professionalism and her knowledge of the health market . . .  I hope to work with her again on future projects and recommend her services to others" Julie Bridge, Internet Marketing Director, BotanicChoice.com      more testimonials

Which Copywriting Course Will Move You Forward?

Are you interested in starting a freelance writing business?  It's a great home-based business - as mentioned in my article How Do I Become A Freelance Writer, Part 1, it can offer you great flexibility, you can follow your passions and interests, and, depending on the time you put into it, you can make plenty of money.  For some of my recommendations for starting out, go to my page on Getting Your Home-Based Freelance Business Going.
Are you a health copywriter? If you are, I've dug into quite a few resources as I've built my copywriting business. Here are the ones that I highly recommend to help you get yours going.
And if you're a marketer or business-owner, not a copywriter, these resources will provide you with excellent ideas for building your business.
Coming soon, book recommendations that you can purchase on Amazon.com.
Writing Irrestible Copy For Nutritional Supplements 
By Sarah Clachar.

Step by step instruction on how to write response-generating copy for nutritional supplements. Draws from interviews with top nutritional supplement copywriters Clayton Makepeace, Carline Anglade-Cole, Parris Lampropoulos, Bob Bly, Steve Wexler, Peter Fogel, and Suzanne Shelton.  Find out more here . . .

And absolutely necessary for all nutritional supplement copywriters and marketers is this great overview of FDA restrictions and copywriting:

What Can You Say, When You Can't Say Anything? How to Avoid FDA Red Flag Marketing and Sell Your Products Legally 

by Pam Magnuson

The FDA - I didn't dare get too deeply into this topic in in my ebook. So I was thrilled when fellow supplement copywriter, Pam Magnuson, compiled this great guide. Understanding the FDA is essential for keeping your business out of hot water whether you're a marketer or copywriter. And according to Pam, the FDA cracking down on businesses more than ever.

This guide will help you understand the history, the laws, and what you can't say. But best of all, Pam provides some great ideas on what you can say. 

Find out more about this great guide for FDA-compliant copywriting right here


More Great Marketing and Copywriting Books From Bob Bly

Bob Bly has been copywriting for over a quarter-century. McGraw-Hill calls him "America's top copywriter", a title that many top copywriters would heartily endorse. But one of the things that makes Bob so outstanding to me (and you) is his skill at teaching the art of copywriting. His book, The Copywriter's Handbook, is considered the Bible of copywriting. He's written over 70 books on marketing and copywriting.

Everything I've read by Bob has been incredibly instructive - clear and based on experience. And compared to all the copywriting and marketing programs that cost 100's if not 1000's of dollars, most of his products only cost between $29 and $39. Top advice for minimal cost.

Click here to see the entire list of Bob Bly's great products for business-building, marketing, copywriting and more.

From American Writers and Artists, Inc. . . . American Writers and Artists, Inc. (AWAI)has a reputation for training top copywriters.  Established by direct response marketing giant, Agora Publishing, AWAI taps into some of the most-credentialed professionals in the business - Michael Masterson, Bob Bly, Herschell Gordon Lewis, Nick Usborne and more.  If you are just getting into copywriting, here's the place to get a flying head start.  If you've been copywriting for a while, you will find gems that will transform your career.

When you purchase an AWAI correspondence course, you become a member and AWAI provides excellent support for their members in the form of job postings, regular newsletters, phone support, and more.

Here are my favorites:

Secrets of Writing For the Health Market

If you want to learn about health copywriting, here's the place to start. This course draws from the solid experience of the Health Science Institute, a division of Agora Publishing that is one of the leaders in the direct response industry. In addition to excellent instruction, course includes a spec assignment, swipe file and directory of the biggest health mailers according to Target Marketing. Find out more about how who can get into this lucrative copywriting niche here.
The internet continues to grow and provide opportunities for copywriters, even more so now that companies are trying to budget with their marketing. And if you're going to learn about web copywriting, you should turn to Nick Usborne. I hired Nick as a personal writing coach and gained great insights through the experience. Nick relies on a very tactical perspective when he writes for the web. He explains this perspective and shows you how to apply it to web pages and e-communication. This course teaches you his special take on web copy that will turn your writing into gold. I highly recommend this course - to find out more go here.
Once you've developed your copywriting skills, you're ready to get going on your business . . . But wait, hold on, how do I set that up?
For a thorough run through on how to set up your freelance business, this course is invaluable. From filing to marketing; from taxes to time managment, this course gives you a comprehensive guide based on the successes and mistakes of many AWAI students and teachers. Get your business-building toolkit right here.
AWAI's Accelerated course will give you the basics to write solid copy, but if you really want to master the craft, this course is it. Written by top copywriter and businessman Michael Masterson, this course breaks down great copywriting techniques like "The Velvet Curtain" and "The Four-Legged Stool" in each chapter. These are the solidly-tested techniques that make your copy fly a level above the rest. The course comes with a swipe file and spec assignments as well. To get your key to A-level copywriting, click here.
This is where you start from square one. You don't have to have a background as a writer or a marketer - this course will teach you what you need to know to become a good, solid copywriter. Responsible for helping 1000's of students enter into this industry, hungry for new talent, this course will give you everything you need to get started. Comes with spec assignments. To find out more about this course, click here.
How would you like to stay in a five-star hotel for free? Or get paid to travel to Thailand and sit on the beach? Or even just get a nice tidy side-income from taking photographs on your vacations or around your home town. Not only do magazines and newspapers pay writers for articles about traveling, but even better, hotels, restaurants, museums and more provide travel writers with complementary services! Written by well-established travel writers, this program gives you all the tools you need to set up a travel writing career - part-time or full-time. Get your ticket to travel.
And if you are planning to build a website, I highly recommend . . .

Xsite Pro 2

Xsite Pro is the software responsible for this website.
For someone who is HTML-challenged, this software provides a user-friendly way to build a professional-looking website. Easily.
But better yet, it's designed by people who understand what makes for a website that attracts traffic. It's software that allows you to easily add content and articles. You can even schedule their publication!
It also will assess your website for SEO and provide you with a report for how best to improve your site.
But this is just the surface, the software has everything you need to set up and manage affiliate accounts, shopping carts, autoresponder optin boxes and so much more. Each time I come up with something new I want to do with my website, I find the tool to do it with. It has everything I need to grow and change my website as my business grows and changes.
Plus, they provide you with solid support as well as webinars and tutorials to help you get the most out of the software.
And for someone who is constantly fussing and changing my website, I love that I can do this work myself without bothering to learn HTML or bother (and pay for) a designer.
And when you consider how much it can cost to hire someone to do this work - or the time to learn HTML, the price - $197 - can't be beat either.
If you'd like to find out more about this great software, click here.


Free Report: 17 Health Copywriting Tactics for a Tough Economy
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